A.U.M.™ - How to Be a Podcast Guest

You already know how to talk about your firm in person or over Zoom. But do you know how to do it on air? In this episode of Ask Us Marketing, sponsored by the FPA, Kalli interviews Sara Lohse, the brains behind Favorite Daughter Media. With a background in marketing, PR, and producing for a personal finance podcast, Sara has unique insight into what it takes for financial advisors to nail guest appearances on podcasts and how to leverage those results, turning listeners into leads. Watch the episode to learn how you can book the right guest appearances and spin your story for a win.

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