A.U.M.™ - Win Sales With Writing

Words sell—when they're the right ones. Join Kalli Fedusenko and Derek Pollard for "Win Sales with Writing", a powerful session on how to craft compelling copy that connects, converts, and builds long-term trust.

As a writer, editor, and communication strategist, Derek helps advisors clarify their message and write like real humans (not robots or corporate jargon machines). In this episode, you’ll learn how to ditch the fluff and write content that actually moves your audience to action.

➡️ What most advisors get wrong about their website and marketing copy
➡️ How to sound like yourself and sell effectively
➡️ Why clarity beats cleverness—and how to simplify your message
➡️ Tips for writing copy that turns cold leads into warm conversations

✨ Brought to you by the Financial Planning Association (FPA).