What makes the difference between surviving and thriving in the post-COVID business world? Some would say, “It’s who you know,” and they’d be right— but it’s also how you’re getting to know them. A solid digital marketing strategy and online presence can be the tipping point between crushing it and closing down.
When you work with a digital marketing firm, you get the cumulative knowledge of a team that knows how to make the most of those marketing channels. You get the ability to customize your marketing strategy and work hand-in-hand with professionals dedicated to your success. You also get the advantage of a team that understands the financial industry, understands working with compliance, and can offer personalized solutions for your specific needs.
We understand that you have enough on your hands already; you don’t need to try and juggle the online marketing world with everything else. Some do, and some do it well, but if you’re feeling overwhelmed by it all, that’s okay. We took some time to break down what digital marketing firms do, how we get paid, and other concerns below:
You can think about a digital marketing firm equivalent to having your in-house marketing department without paying an entire in-house marketing department (or find desks for all of them). A digital marketing firm usually consists of a team of creative professionals specializing in different fields, such as videography, photography, copywriting for blogs and social media, and graphic design.
Many digital marketing firms tailor their efforts to specific industries, like hospitality, pharma, commercial real estate, fashion, cosmetics, jewelry, etc. Other firms might choose not to specialize in one sector and offer services to a broad range of professionals. If a regulatory board with specific compliance requirements governs your industry, specialty firms usually hold the advantage; the team will usually already be familiar with or used to those requirements.
Kalli Collective works with wealth management groups and investment advisors on LinkedIn and Facebook posts to webinars and expert interview videos. This team of knowledgeable professionals understands the role of compliance. They work in tandem with clients’ internal or external compliance departments and style guides to ensure everything is up to par.