Is your online presence not getting the kind of attention you want it to? It might be because it’s missing its most valuable asset: YOU. As the face of your brand and your business, your knowledge, experience and point of view is what sets you apart from the competition. It’s time you connected with your audience with informative, engaging video content. And Kalli Collective is here to show you how.
The greatest thing about technology is the many different ways of communicating. We now have cell phones, social media, zoom; countless ways to send messages & news around the globe in seconds. But the thing most people are lacking is how to properly do it. What are we talking about? When it comes to getting your knowledge & credibility about the financial world out there, you need to have the correct public relations (PR) strategy in order to do so. To help us explain further, we’ve brought in a few experts in the field.
Yes, a big part of the reason we specialize our marketing for financial planning is because we know the industry and have tons of experience, but that’s not what makes us enthusiastic and excited to come to work every day. The real spark that enflames our passion is our belief in the power of what you do, not just from the touching stories we get to hear about how you’ve helped your clients, but from first-hand experience!
At Kalli Collective, we’re thankful for a lot of things. Things that get us out of bed in the morning. Things that motivate us to provide the best possible service to our clients. Things that bring us joy.
Your brand identity is more than a logo and a name. While the style of your brand is definitely a key factor, what it represents for your company is what matters. Having a well established brand identity conveys the quality of your company, builds loyalty and trust, and differentiates you from your competitors.
Ashley Garland, one of our graphic designers, is here to shed a few words of wisdom on why your brand identity is important.
Following up from your event is the most important thing to do post-event. Whether it be with your clients, or with your books, both are crucial to making sure your event is remembered and leaving your clients itching for the next.
If you’re not naturally drawn to it, social media can be a bit of a mystery. Let Kalli help you determine the right content and timing for your Facebook and LinkedIn audience!
There are many ways to get referrals from your clients, but how does this relate to your events? Hold your horses, we’ll get there, we promise! In short, it comes down to building a strong enough relationship with your clients that they want to spread the word of your infinite greatness.
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