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Kalli Collective Blog

Can AI Meet Your Marketing Needs?

Technology is truly incredible. It seems not too long ago that we first experienced the powertrip of screaming, “Alexa, turn the heat up to 71!” and now we’re already seeing the amazing capabilities of AI-generated content.

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Why You Should Talk About Death in Your Marketing

You’ve grown your firm and are trying to stay on top of social media even though a new platform seems to pop up weekly. In a rapidly evolving digital realm, you want to emphasize your reliability by sharing all of the great things your clients have to say about you, but it can be easy to make a misstep.

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Testimonials: What You Can/Can’t Post

You’ve grown your firm and are trying to stay on top of social media even though a new platform seems to pop up weekly. In a rapidly evolving digital realm, you want to emphasize your reliability by sharing all of the great things your clients have to say about you, but it can be easy to make a misstep.

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New Year, New Brand?

If your brand and marketing have hit a slump, take a cue from Maria VonTrapp and start from the very beginning. Stepping back to get the big picture in focus often clarifies how and where the details will fall into place. A little recon goes a long way toward making your brand sing!

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Behavioral Finance, Meet Behavioral Marketing

Behavioral finance studies the psychology influencing people’s financial behaviors. Believe it or not, behavioral finance has been around since the 1970s, though it seems to be getting all the buzz in recent years. It’s a vital piece in guiding your clients’ decision-making. You can’t coach someone you don’t understand, and you can’t understand your clients without behavioral finance. 

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