Marketing Trends You Should Ignore

Digital marketing trends and rumors multiply and expand faster than a bad LinkedIn pitch. There were a few things that I vowed to do differently at Kalli Collective.

1️⃣ Show pricing.

Nothing is worse than searching for a solution and having to schedule a call just to find out you're in the wrong price range. We believe in transparency. Whether it's a done-for-you service or a consulting session, you’ll always know what to expect before you book a call.

2️⃣ No bullshit.

Marketing is full of fluff and ‘best practices’ that don’t hold up in reality. Ever heard of someone claiming they ‘guarantee’ you 100 leads a month? We don’t do that. Instead, we share real numbers from real campaigns—because trust comes from honesty, not hype.

3️⃣ Check the data.

Algorithms change. Social platforms tweak their reach. And some marketers are still out here saying ‘post at 9 AM for the best engagement’ like it’s 2015. At Kalli Collective, we analyze actual data before making recommendations—not just what sounds good in a tweet.

No matter where you heard it, even from the most authoritative marketing person, even from me, always look up the data. Is there research proving their method works? How many people were studied/surveyed?

And never discount your own experience and metrics in favor of someone else’s. Trends, benchmarks, and expert advice can be helpful, but nothing matters more than how your audience is responding. What works for a general audience—or even another financial advisor—might not be what resonates with your clients. Pay attention to your engagement, conversions, and client feedback. The best marketing decisions come from knowing your people, not just following what’s popular.

If you’re tired of chasing trends and want a marketing strategy built on real results, start by digging into your own data. Not sure where to begin? That’s what we do best at Kalli Collective—helping financial advisors turn insights into action. Let’s talk.